SİMA Digital Solutions Platform has introduced its official
mascot, “Simi.” A robotic squirrel has been chosen as the brand’s
new face.
In nature, squirrels are known as hardworking, agile, and
positive animals that collect and protect valuable resources. These
qualities align closely with the secure protection of data and a
seamless user experience in the digital world.
“Simi” is intended for use across communication channels for the
5 sub-products of the SİMA Platform. The mascot was developed as
part of SİMA’s efforts to implement innovative trends in its
services and enhance the user experience. Accordingly, SİMA’s new
visual strategy aims to explain digital services to everyone in a
simpler and more engaging way.
“Simi” will soon be featured across all SİMA communication
channels and digital interfaces. With its friendly appearance, SİMA
aims to make technology more understandable and approachable for
all users.
About the SİMA Digital Solutions Platform
Developed by “AzInTelecom” LLC, the SİMA Digital Solutions
Platform is a digital ecosystem based on cloud and biometric
technologies. Through its “SİMA İmza”, “SİMA KYC”, “SİMA Access”,
“SİMA Token”, and “SİMA Pay” products, the platform fully
digitalizes identification, signing, and payment processes.
The system provides citizens, public institutions, and
private-sector organizations with a convenient, flexible, and
secure environment for accessing services remotely.
For more information: www.sima.az
