Apple's sweeping price increases for Macs, iPads and other devices have hit Indian consumers harder than buyers in many other markets, with some products seeing rises of more than 50%, GSMArena reports.


The U.S. technology giant recently raised prices across its product range worldwide, citing mounting costs.


However, revised pricing in India shows significantly steeper increases than those seen in the United States, according to figures published on Apple's Indian store.


The sharpest increase among Mac computers was recorded for the Mac mini. The entry-level model, featuring 256GB of storage, now costs 94,900 rupees ($950), up from 59,900 rupees previously — a rise of more than 58%.


Other Mac models also posted substantial increases. The MacBook Air's starting price rose 25% to 149,900 rupees, while the MacBook Pro increased more than 26% to 239,900 rupees. Prices for the iMac and Mac Studio climbed nearly 30%.


Apple's tablet range was similarly affected. The 11-inch iPad Pro now starts at 139,900 rupees, up 40% from its previous price, while the standard iPad rose 43% to 49,900 rupees. The iPad Air and iPad mini also recorded increases of around 40%.


Among Apple's accessories, the Apple TV 4K experienced one of the largest jumps, with the 64GB version rising roughly 74% to 25,900 rupees. The HomePod and HomePod mini increased by 36% and 46% respectively.


In addition to higher base prices, Apple has increased the cost of memory and storage upgrades. Configuration options that previously added 20,000 rupees to a device's price now generally cost 24,000 rupees, while some larger storage upgrades have risen to 30,000 rupees.


Industry observers noted that Apple's pricing in India had for years broadly reflected an exchange rate of around 100 rupees to the U.S. dollar. The latest prices suggest the company has moved away from that formula, amplifying the impact of global price increases on Indian consumers.


The change is likely to have long-term implications for Apple's pricing strategy in one of its fastest-growing markets. Even if global conditions improve and some prices ease, analysts say the shift in Apple's exchange-rate assumptions could make a return to previous Indian price levels unlikely.


Apple said in a statement that it recognised the increases would be unpopular and was working to address the challenges behind them.


By Aghakazim Guliyev