Bir, the Caucasus’ first fully integrated e-commerce, banking
and payments ecosystem, announces it partnered with
UK-headquartered global payments platform Paysend to launch
international money transfers for consumers in Azerbaijan.


The partnership enables international money transfers through
Bir’s mobile wallet app, m10, allowing users to send funds to more
than 140 countries and territories directly from their mobile
phones.


By expanding digital cross-border payment capabilities, Bir is
making international transfers faster, more transparent and more
convenient, helping people send money to family overseas, cover
expenses abroad, and handle finances while travelling.


The launch comes amid growing demand for seamless digital
services in Azerbaijan, the Caucasus’ most populous country, as
consumers increasingly embrace digital payments and e-commerce.


Jalal Orujov, CEO of Payments at Bir,
commented:


“International transfers are a critical service for users in
Azerbaijan. By expanding Bir’s cross-border payment capabilities
with Paysend, we are bringing the speed and simplicity of local
transactions to international payments. This strengthens Bir’s role
as a fast-growing financial ecosystem and supports Azerbaijan’s
digital transformation, reinforcing its position as a strategic
bridge between Europe and Asia. Faster, more secure, and more
inclusive connectivity is helping build a more integrated regional
digital economy.”


Danny May, Head of Enterprise at Paysend,
added:


“To succeed in today's interconnected economy, businesses need
access to reliable, scalable, and globally connected payment
infrastructure. We're delighted to partner with Bir to help expand
access to cross-border payments across more than 140 countries and
territories. Together, we're enabling faster, more seamless money
movement that supports consumers while helping drive greater
financial connectivity worldwide.”


The Bir-Paysend partnership is designed to help customers move
money more efficiently across borders. The Bir ecosystem now
reaches approximately half of Azerbaijan’s population, fueling and
supporting the growing uptake of digital financial services across
the country. The introduction of instant international transfers
via m10 is expected to further increase engagement across the Bir
ecosystem, driving adoption of complementary services such as
everyday banking via Birbank and online shopping through
Birmarket.







About Bir


Bir is the first fully integrated banking, payments and
e-commerce ecosystem of the Caucasus, redefining how people and
businesses interact with daily services in Azerbaijan. Launched in
2025 to unite the country’s leading brands, including Birbank,
Birmarket e-commerce platform, Milliön payment terminals, and m10
e-wallet app, the Bir ecosystem reaches over 5 million users.
Through its extensive ecosystem and strategic partnerships with
Trendyol marketplace and BakıKart transportation payment solution,
Bir is building the foundation for Azerbaijan’s first and largest
digital ecosystem for consumers and businesses.


For more information, visit: bir.az


About Paysend


Paysend is a financial technology business building the world's
largest cross-border digital network. Paysend makes cross-border
money movement faster, cheaper and more accessible for consumers
and enterprises — anywhere, in any currency, and through any
method. Founded in 2017 with the introduction of card-to-card
transfers, we now offer a comprehensive suite of financial
solutions that go beyond traditional money transfers.


With a global reach and offices in London, Belgrade, Dublin, and
Miami, Paysend serves over 11 million customers in 170+ countries.
Paysend provides access to over 25 billion endpoints to make
cross-border payments simple and accessible for everyone.


For more information, visit: paysend.com