BAKU, Azerbaijan, June 29. Starting from June
1, 2026, Kazakhstan has launched a pilot project for the labeling
of confectionery products, which will run until June 1.
This was announced in a report published by the Ministry of
Trade and Integration of Kazakhstan.
“This is another step within the country’s policy of digital
traceability of goods, aimed at protecting the market from
counterfeit products and increasing transparency in supply chains,”
the ministry said.
Under the Eurasian Economic Union agreement, key categories of
confectionery products are subject to labeling, including sugar
confectionery, chocolate and chocolate products, biscuits, wafers,
flour-based confectionery, marmalade, jams, fruit and nut pastes,
as well as other types of products.
The pilot stage is aimed at identifying technical and
organizational risks, assessing the need to improve business
processes, and developing proposals to enhance the regulatory
framework.
Participants are allowed to test the functionality of the
labeling and traceability information system free of charge, work
on integrating the labeling tool into production and logistics
processes, and test different methods of applying codes to
products. Digital labeling is intended to protect consumers from
counterfeit and illegal products, improve supply chain
transparency, ensure fair competition, and create conditions for
sector development.
The decision to introduce mandatory labeling will be made
following the pilot project based on its results and market
participants’ feedback.
Currently, mandatory labeling in Kazakhstan already applies to
footwear, tobacco products, medicines, beer, motor oil, and saiga
derivatives. In September this year, labeling of dietary
supplements is expected to be introduced, while in December it will
be extended to light industry goods and jewelry. Pilot projects for
liquefied gas in household cylinders and timber have already been
completed, while ongoing pilots cover vegetable oil, household
chemicals, and cosmetics.
