Azercell’s social initiative “Oflayn qadınlar” (“Offline
Women”), aimed at supporting women affected by violence, has
received international recognition. The project was honored with a
Silver award in the Public Good category at “The Indie Awards 2026”
ceremony, held in London.
The jury commended the initiative not only for its creative
concept but also for its tangible and measurable social impact. The
project stands as a practical example of how digital solutions can
be effectively leveraged to address pressing social challenges.
The primary objective of the initiative is to create a safe,
accessible, and reliable information environment for women who have
experienced violence or are at risk. The oflaynqadinlar.az platform
provides structured and easy-to-understand guidance on the steps to
be taken in cases of psychological, physical, and economic violence
in accordance with the legislation of the Republic of
Azerbaijan.
The platform includes clear explanations of legal procedures,
information on psychological and social support services,
educational resources, and verified contacts of governmental and
non-governmental organizations providing assistance.
A key advantage of the project is its principle of maximum
accessibility — Azercell subscribers can access the platform even
without an active internet package or available balance.
The initiative was launched on November 25, the International
Day for the Elimination of Violence against Women, within the
framework of the global “UN Women Orange Day” campaign.
It should be noted that women requiring individual support may
also contact the Women’s Helpline Service, operated with the
support of Azercell, via the short number 116111. Calls to this
number are free of charge for Azercell subscribers.
