ASTANA, Kazakhstan, February 20. Mars, a
U.S.-based company, plans to build a pet food production plant in
the city of Alatau in Kazakhstan, enabling deep processing of
agricultural raw materials and the manufacture of high value-added
products, Trend
reports via the press service of the Kazakh president.
The project was discussed during a meeting in Washington between
President of Kazakhstan, Kassym-Jomart Tokayev, and Mars Chief
Executive Officer Poul Weihrauch.
The initiative is being implemented under an investment
agreement between the Ministry of Agriculture of Kazakhstan and
Mars worth approximately $180 million. Tokayev emphasized that the
signing marks the beginning of an important partnership and
reflects the high level of Kazakh-American cooperation.
According to Weirauch, the project will serve as a strong
platform for Mars to expand its production capacity and market
presence in Central Asia and neighboring regions.
In fact, Kazakhstan imports pet food mostly from Russia
($88.1M), Germany ($8.67M), Poland ($8.45M), China ($4.36M), and
France ($4.06M). Global companies like Mars Petcare (Pedigree,
Royal Canin, and Whiskas) and Nestlé Purina control 80% of the
market.
President Kassym-Jomart Tokayev paid a working visit to
Washington, D.C., on February 19-20, where he took part in the
inaugural meeting of the Board of Peace.
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