BAKU, Azerbaijan, January 27. Artificial
intelligence (AI) will affect all areas of life, Ookla President
and CEO Stephen Bye said at a Hospitality Connectivity Summit in
Baku today, Trend
reports.


According to him, Ookla's mission is to improve connectivity for
everyone and everywhere. As people travel the world, the main goal
is to improve the quality of that connection.


The CEO noted that whether people are connected via 4G, 5G,
Wi-Fi, or even fiber to the property, the last 5-10 meters really
impact how a customer perceives that performance.


"So when looking at the guest experience, what AI brings, and
what the future holds, having reliable, consistent connectivity
everywhere and every time is essential. That's the exciting part of
the future. It will affect everything we do, all the content we
interact with. It will affect how we learn, how we communicate, and
how we socialize. The interesting thing about AI is that to realize
the promise of these capabilities, you need reliable and consistent
connectivity. So as important as it is today, connectivity will
become even more important in the future," he explained.


Bye said that as the world becomes more connected, as more
devices connect to the network, and as the volume of data
transmitted over these networks increases, these networks also
become more complex and difficult to manage.







"Another important thing that Ookla does is that we are a
trusted source of truth. We are independent, transparent, and
focused on the quality of the connection. We measure it and present
it objectively to our customers. So you can consider us a trusted
and final source of truth when it comes to connectivity," he
mentioned.


The Ookla official added that the company currently monitors
more than 21,000 services in about 60 countries, a figure that is
now actually closer to 25,000.


The Azerbaijan Hospitality Connectivity Summit is being held in
cooperation with the Information and Communication Technologies
Agency (ICTA), Ookla, the Azerbaijan Hotel Association, and the
Azerbaijan Tourism Board.


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