BAKU, Azerbaijan, January 16. As of 30 December
2025, PASHA Financial Holding, a new subsidiary of PASHA Holding,
has officially commenced operations, Trend reports.


The primary objective of PASHA Financial Holding is to centrally
manage the financial companies within PASHA Holding, as well as the
investment portfolio across banking, insurance, fintech, and
e-commerce sectors. Currently, companies operating under PASHA
Financial Holding include PASHA Bank Azerbaijan, PASHA Bank
Georgia, PASHA Bank Türkiye, the Bir ecosystem (Kapital Bank,
Competo, and PashaPay), PASHA Insurance, PASHA Life, and PASHA
Technology.


Commenting on the new organizational structure, Jalal Gasimov,
Chief Executive Officer of PASHA Holding, stated: “The
establishment of PASHA Financial Holding will enable a more agile,
focused, and long-term value-driven management of our financial and
related assets. This step marks an important milestone in the
Holding’s strategic development journey.”


It should be noted that Farid Mammadov, who previously served as
Deputy CEO of PASHA Holding and CEO of the Bir ecosystem, has been
appointed Chief Executive Officer of PASHA Financial Holding. “The
key priority of PASHA Financial Holding is to strengthen synergies
between finance- and technology-driven businesses and to enhance
customer value and operational efficiency through innovative
solutions.” - Farid Mammadov said. Alongside his new role, Mr.
Mammadov will also continue to serve as Chairman of the Supervisory
Board of the Bir ecosystem.







Under the new structure, PASHA Holding will operate through five
sub-verticals. These include PASHA Financial Holding, covering the
financial sector (banking, insurance, fintech, e-commerce, etc.);
PASHA Real Estate Group, encompassing real estate, hospitality, and
shopping mall management; AgroDairy, covering the agriculture
sector; the Bravo supermarket chain; and the Ventures Group, which
includes retail services, restaurant business, tourism, and
entertainment.


Founded in 2006, PASHA Holding is one of the country’s largest
private holding companies. It operates in the fields of finance,
real estate, agriculture, supermarket chain management, retail
services, and entertainment, and aims to contribute to improving
living standards in the countries where it operates.