BAKU, Azerbaijan, November 2. Events for
“Digital Media Month,” running throughout November 2026, have been
launched at the initiative of Azerbaijan’s Media and Broadcasting
Council.


This was announced by the Media and Broadcasting Council.


According to the information, the primary objectives of the
initiative are to enhance media literacy within society, improve
knowledge and skills regarding the modern information environment,
promote the creation of reliable content, and support the
professional development of young people in this field. The
"Digital Media Month" also aims to raise awareness about the
opportunities presented by new technologies, encourage the
effective use of these opportunities, and strengthen a culture of
safety on digital platforms.


The first day of the training program, organized as part of this
initiative, focused on topics such as digital media trends,
platform algorithms, personal branding, and building engagement
with audiences.


Digital marketing and artificial intelligence specialist Jafar
Najafov spoke on the topic "Digital media trends and platform
algorithms" and informed about the principles of operation of
digital platforms, the influence of algorithms on content
distribution, and new trends in the modern information
environment.







Content creator Parviz Sadigov made a presentation on "Personal
brand and audience interaction: digital content strategies". He
talked about developing a personal brand, defining the target
audience, developing effective content strategies for social media,
and establishing continuous communication with the audience.


The training program continued with discussions and
question-and-answer sessions.


Meanwhile, during the month of November, awareness and
development programs, practical trainings, seminars, networking
meetings, and media campaigns are planned for various target
groups. Within the framework of the program, special attention will
be paid to topical issues such as digital media trends, principles
of social media platforms, development of content strategies,
application of artificial intelligence technologies, information
security, and fight against disinformation.