Initiated by Bir, the Caucasus’s premier integrated ecosystem,
and established through a powerhouse coalition of industry leaders,
the “MoveUP” community has officially launched. This new non-profit
community aims to fast-track digital growth and boost Azerbaijan’s
technological potential.


Co-founded by the nation’s leading financial, technology, and
telecommunications companies – including Bir, Azerconnect,
Azercell, the Innovation and Digital Development Agency (IDDA),
Unibank, and Turkey’s Innovance – the platform’s core mission is to
scale the digital economy and strengthen Azerbaijan's global
competitiveness through close collaboration.


“MoveUP” brings together tech professionals, academia, and
industry partners to tackle shared challenges head-on. The
initiative is designed to drive the exchange of global best
practices, foster local talent, accelerate artificial intelligence
(AI) adoption, and pioneer fresh approaches across the sector.


“Azerbaijan’s digital future relies just as much on a tight-knit
professional community as it does on corporate giants. “MoveUP” is
where individuals and organizations learn, share, and scale
together,” the founders stated in a joint declaration.


Inaugural Event Marks the Official Kickoff


At the opening event, founding members, including senior
executives from Bir, highlighted “MoveUP”s pivotal role in shaping
the nation's tech trajectory. Speakers emphasized that the platform
will bridge local talent with international expertise, uniting
top-tier companies and professionals behind a shared vision:
establishing Azerbaijan as the undisputed technology hub of the
Caucasus.







Representatives from Bir also noted that “MoveUP” will empower
young talent to master AI and emerging technologies, while opening
direct

To join the MoveUP community, visit:
moveup.az


Bir is the first fully integrated banking, payments and
e-commerce ecosystem of the Caucasus, redefining how people and
businesses interact with daily services in Azerbaijan. Launched in
2025 to unite the country’s leading brands, including Birbank,
Milliön payment terminals, and m10 e-wallet app, the Bir ecosystem
reaches over 5 million users. Through its extensive ecosystem and
strategic partnerships with Trendyol marketplace and BakıKart
transportation payment solution, Bir is building the foundation for
Azerbaijan’s first and largest digital ecosystem for consumers and
businesses.


For more information, visit: bir.az