BAKU, Azerbaijan, August 4. Kazakhstan is
introducing new measures to increase the presence of domestic
products in retail chains and online marketplaces, Minister of
Trade and Integration Arman Shakkaliyev said at the government
meeting.
According to the press service of Kazakh government, Shakkaliyev
said the country is developing new marketing tools, improving
cooperation mechanisms between producers and retailers, and
expanding digital infrastructure to support local
manufacturers.
According to the minister, modern consumer marketing instruments
have been introduced jointly with the National Analytical Center to
promote Kazakh-made goods. "To increase recognition, domestic
products are placed in the most visible areas of retail stores and
marked with the ‘Made in Kazakhstan’ sign. Special shelves for
startups and ‘green counters’ have also been introduced for new
producers," Shakkaliyev said.
He added that similar requirements for promoting domestic goods
are being introduced on Kazakhstan’s online trading platforms,
including Kaspi, Halyk Market, Clever, TEEZ and others.
The minister noted that equal access to retail infrastructure
has also been ensured for domestic producers. Legislation now
prohibits unjustified refusals by retail chains to conclude supply
agreements with Kazakh manufacturers.
According to Shakkaliyev, previous practices based on one-time
agreements have been replaced with annual memorandums with retail
chains that include specific commitments to promote locally
produced goods. The government has also regulated rental relations
in the retail sector. Transparent rules for setting rental fees
have been established for large shopping facilities and markets,
while revisions to rental rates are limited to no more than once a
year.
By the end of 2026, Kazakhstan plans to launch the QazTrade
Retail digital platform, which will provide direct interaction
between domestic producers and retail chains, the minister
said.
Earlier, Kazakhstan’s Vice Minister of Trade and Integration
Aset Nusupov told Trend that the National Product Catalogue (NPC) is
another one of the key elements of the new trade architecture being
developed in Kazakhstan.
"The National Product Catalogue (NPC) is, without exaggeration,
a large-scale infrastructure project for Kazakhstan's trade sector.
I would like to emphasize that the NPC is not a one-time control
measure. It is an element of the new trade architecture that is
being formed in Kazakhstan. The NPC is a unified digital database
where each product receives its own 'passport'," Nusupov said.
