BAKU, Azerbaijan, July 21. Uzbek President
Shavkat Mirziyoyev has instructed the government to prepare a
comprehensive program to support domestic brands within two weeks,
as part of broader efforts to boost exports and improve the
competitiveness of locally produced goods.


This was reflected in the statement published by the official
channel of the Press Secretary to the President of the Republic of
Uzbekistan.


The directive was issued during a government meeting reviewing
the country's economic performance in the first half of 2026.


According to the president, Uzbekistan has expanded financial
support for national brands in recent years, helping more local
companies develop recognizable products and strengthen their
positions in the domestic market.


Over the past two years, the government has allocated 15.5
billion soums (about $1.3 million) in financial assistance to
support the development of national brands.


Despite that progress, Mirziyoyev said many companies have yet
to translate their domestic success into export growth. Of the 309
local enterprises that have officially registered their own brands,
around one-third have not yet entered foreign markets.







"Entrepreneurs who have created their own brands have already
earned consumers' trust in the domestic market through quality,
pricing and guarantees," Mirziyoyev said. "With a little additional
support, they can also find their place in foreign markets."


The president also raised concerns about unfair competition from
imported goods, saying some products are entering Uzbekistan at
dumping prices or as counterfeit goods, undermining the
competitiveness of domestic manufacturers.


According to officials, these practices are placing additional
pressure on local producers at a time when the government is
seeking to expand export-oriented manufacturing and promote Uzbek
brands internationally.


To address these challenges, Mirziyoyev instructed the
responsible ministries and agencies to develop a national program
within two weeks aimed at strengthening support for domestic
brands, improving their export potential and enhancing their
competitiveness in both domestic and international markets.


The initiative forms part of Uzbekistan's broader industrial and
export strategy, which places increasing emphasis on moving beyond
commodity exports toward higher-value branded products. By helping
domestic companies build internationally competitive brands while
addressing unfair trade practices, the government aims to diversify
exports, strengthen private enterprise and raise the global profile
of Uzbek-made goods.