The “Baku Flames” International Festival of Creativity and
Effectiveness has officially commenced with the support of
Azercell. For the second consecutive year, Azercell is
participating in the festival as its Technology and Innovation
Partner.
Taking place on May 15–16, the event convenes representatives of
leading international companies, as well as experts from the
creative industry, marketing, and media. This year’s program
features speakers from globally renowned companies such as Meta,
Google, and TikTok. Reflecting the festival’s growing international
recognition, this year’s event also showcases creative projects
from a wider geographical region.
The submitted projects will be evaluated by a prestigious
international jury alongside recognized experts from the creative
industry, with the winners to be announced on the second day of the
festival.
As part of the panel session organized with the support of
Azercell on the first day of the festival, Sona Abbasova, Director
of Corporate Communications at Azercell, will participate in a
discussion dedicated to the interaction between brands and brand
ambassadors. The session will explore the creation of mutual value
within such partnerships, as well as modern approaches to building
and developing these collaborations.
It should be noted that the “Baku Flames” festival serves as an
important international platform for discussing global trends in
the creative industry, exchanging innovative perspectives, and
fostering new partnerships.
