BAKU, Azerbaijan, March 12. Protecting consumer
rights in e-commerce and digital services remains critically
important, said Jafar Babayev, First Deputy Chairman of the State
Service for Antimonopoly and Consumer Market Control under the
President of Azerbaijan, Trend reports.


Speaking at the forum titled “Consumers in the Modern Digital
World: E-commerce, Digital Services and Security Issues,” held in
Baku on the occasion of World Consumer Rights Day, Babayev noted
that disputes in the digital sphere account for a significant share
of consumer complaints.


“Analyses for 2025 show that around 30% of appeals submitted to
the agency regarding disputes between consumers and producing
entities are related to the digital sphere,” he said.


According to Babayev, data from the Central Bank of Azerbaijan
show a consistent annual increase in both the number and value of
transactions conducted on electronic platforms.


“To safeguard consumer rights in this rapidly expanding sector,
the agency, as a state authority, exercises a range of powers
established by law. At the same time, we complement these legal
instruments with the use of ‘soft power’ measures to ensure
comprehensive protection for consumers,” Babayev explained.







He further noted that the changing dynamics of the e-commerce
sector necessitate a fresh approach to traditional
consumer–entrepreneur relationships.


“The relations formed in the field of electronic commerce show
that it is already necessary to approach traditional
consumer–entrepreneur relations from a different perspective. For
this reason, we regularly hold meetings with the owners of
electronic platforms and entrepreneurs, emphasizing during these
discussions the importance of keeping consumer rights constantly in
focus. At the same time, our work with consumers continues. The
most powerful tool we have in this field is awareness-raising.
Through educational initiatives, consumers are provided with
detailed information about the rights granted to them under
legislation and are informed about how they can protect themselves
from the risks they may encounter during electronic commerce,” he
added.


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