BAKU, Azerbaijan, December 9. The training on
the topic "Storytelling: new narratives and current trends in
modern journalism" for media representatives, jointly organized by
the Media Development Agency and ADA University, has begun in
Azerbaijan, Trend
reports.
Speaking at the training, Deputy Executive Director of the Media
Development Agency, Honored Journalist, and Writer Natig Mammadli
noted that "storytelling" opens up new avenues for journalism to
sway the audience, sets the stage for presenting ideas in a more
engaging and comprehensive way, brings the journalist's creative
potential to light, and fosters the development of a unique
style.
He pointed out that bringing together traditional writing
techniques with new forms of content, adapting journalistic texts
to the hypertext environment, and jazzing up column writing to grab
the reader's attention are some of the key challenges in today's
media landscape.
It was also emphasized that the use of storytelling techniques
and contemporary narrative frameworks, drawing from global
experiences, really hits the nail on the head when it comes to
making information more digestible. It helps to forge a bond with
the audience and boosts public impact.
The training program, which is slated to take place on December
9-10, is organized into four sessions for two different groups. The
sessions cover the topics of "Features of the journalistic style:
Genres of artistic journalism," "Storytelling": forms of use in the
media, traditional and new writing methods," "Narrative theory:
basic principles and directions (lecture and simulation)," as well
as "Workshop: strengthening theoretical knowledge."
Will be updated
