BAKU, Azerbaijan, September 22. Air Astana,
Kazakh Tourism, and five regions of Kazakhstan signed a strategic
cooperation agreement for 2027 on September 21 in Almaty, aimed at
promoting inbound tourism, increasing passenger traffic, and
strengthening Kazakhstan's position in international tourism
markets, according to the company.
The agreement was signed by Air Astana, Kazakh Tourism, the
akimats of Astana and Almaty, as well as the Almaty, Akmola and
Mangystau regions.
The parties will combine their marketing, communications and
organizational resources to implement joint initiatives aimed at
promoting Kazakhstan as a tourist destination. The cooperation will
include digital campaigns, participation in major international
exhibitions and roadshows, familiarization trips for international
partners and media representatives, B2B events, as well as joint
analysis of priority tourism markets.
"Developing inbound tourism is always a team effort. By
combining our resources with the national airline and the regions,
we increase Kazakhstan's visibility in target markets," said Talgat
Gazizov, Chairman of the Management Board of Kazakh Tourism.
According to him, the cooperation is also expected to help
attract international visitors with higher spending potential and
stimulate the development of tourism services and businesses in the
regions.
"We are focused on jointly developing inbound tourism, which
goes hand in hand with the growth of international air
transportation to Kazakhstan," said Ibrahim Canliel, Chief
Executive Officer of Air Astana Group.
He said the cooperation with Kazakh Tourism and the regions
would allow the parties to coordinate international marketing
activities, promote Kazakhstan and Air Astana's network more
effectively, and improve the travel experience for international
visitors.
The agreement covers cooperation planned for 2027
