BAKU, Azerbaijan, August 18. Uzbekistan will
launch a new ''export navigator'' system and allocate at least $1
billion to support exporters as the country seeks to expand
overseas sales and promote national brands in international
markets.


This was announced in a statement published by the Press
Secretary of the President of Uzbekistan following an open dialogue
attended by the President with representatives of the country’s
business community in the Khorezm Region.


According to the information, the initiative is part of a new
government strategy focused on increasing export capacity and
helping Uzbek companies compete more effectively in foreign
markets.


The assessments cited by the president indicate that 40% of
exporters struggle to find foreign customers, while 36% face
difficulties meeting international standards and certification
requirements. Another 37% lack access to suitable financial
instruments, while 33% need stronger expertise in markets,
marketing and branding.


The new export navigator system will provide comprehensive
support across the entire process of entering foreign markets.


''A list of 100 products with high demand abroad is formed,''
the statement said. For each product, authorities will develop
information on foreign competitors, tariff regimes, and logistics
solutions.







Production processes at 2,000 companies will also be adapted to
the requirements of foreign markets and specific customer
segments.


Uzbek businesses will receive support to strengthen their
international branding. The government will cover 50% of the costs
of hiring foreign brandmakers, up to $500,000, while subsidies of
up to $50,000 will be available for promoting national brands
abroad and adapting them to international requirements.


The support package will also cover half of the costs of
warehouse placement and sales on international marketplaces.


For companies participating in international tenders, the
government will compensate 80% of consulting costs, reducing some
of the financial and technical barriers to competing for overseas
contracts.


The measures are intended to help Uzbek companies move beyond
simply exporting goods toward building recognizable brands,
adapting production to international demand, and establishing
stronger positions in global markets.