BAKU, Azerbaijan, June 3. Around 85% of digital
initiatives worldwide end in failure due to insufficient
coordination and data management issues, Elchin Musayev, Deputy
Head of the Procurement Development and Improvement Department at
SOCAR, said, Trend
reports.
He made the remark during a panel discussion at the
International Transport and Logistics Forum in Baku.
According to him, many organizations face the problem of low
data quality, including fragmented, incomplete, and inconsistent
information, which significantly reduces the effectiveness of
digital transformation.
Musayev noted that data serves as the foundation for
decision-making, and the implementation of digital tools and
artificial intelligence technologies allows for accelerating this
process. However, he stated that if an organization utilizes
poor-quality data, even the most advanced digital solutions will
merely produce incorrect results at a faster rate.
He emphasized that prior to deploying digital platforms and
AI-based solutions, organizations need to pay special attention to
data governance and the establishment of unified standards.
According to the SOCAR representative, the key elements of a
successful digital transformation are high-quality metadata,
standardized business processes, and an effective corporate
governance system.
Furthermore, Musayev pointed out that many companies place their
focus on purchasing expensive software products, whereas the
primary task should be ensuring data quality and value. He added
that only after creating a reliable data management system can
digital tools deliver the expected effect and contribute to a
successful business transformation.
The 2nd Caspian International Forum "Transport, transit, and
logistics" is being held in Baku as part of the TransLogistica
Caspian 2026 exhibition and brings together representatives of
government agencies, international organizations, and leading
companies in the transport and logistics sector.
