BAKU, Azerbaijan, May 6. Visa (NYSE: V), a
global leader in digital payments, has today announced the
appointment of Sergiy Martynchuk as Senior Vice President of the
company and Country Manager for Ukraine, Moldova, South and Eastern
Europe, Central Asia, and the Caucasus region of the Group,
Trend reports citing
Visa.
Martynchuk will be based in Kyiv and will have overall
responsibility for Visa’s operations and strategy across 17
countries.
Sergiy Martynchuk replaces Kristina Doros, who has moved to a
new global role in Visa’s Value-Added Services division and has
recently relocated to the company’s headquarters in San Francisco,
USA. He will focus on strengthening cooperation with financial
institutions, merchants, technology partners, and government
stakeholders, as well as accelerating the adoption of digital
payments across the region.
“We are pleased to welcome Sergiy to Visa,” said Dr. Tariq
Mahmud, Regional President for Central Europe, the Middle East, and
Africa at Visa. “His deep knowledge in technology, strong regional
leadership experience, and proven ability to manage diverse teams
will further strengthen our capabilities and help us create greater
value for our clients and partners across 17 countries.”
Martynchuk brings nearly two decades of senior regional
leadership experience, most recently at Cisco, along with deep
expertise in technology-driven transformation and strong
achievements in execution and people management. He has led large
organizations, driven growth, and built trusted relationships with
clients, partners, and regulators. He also holds academic degrees
in Computer Science and Finance.
“Joining Visa at such an important time for the payments
industry and leading this diverse region is a great honor for me,”
said Sergiy Martynchuk, Senior Vice President and Country Manager
for Ukraine, Moldova, South and Eastern Europe, Central Asia, and
the Caucasus region at Visa. “Together with our teams and partners,
we will continue advancing digital payments for people and
businesses, scaling money movement solutions, and expanding the
customer base through value-added services supported by technology,
security, and strong market alignment.”
In Azerbaijan, Visa has been working for 29 years with banks,
merchants, and government institutions to build a leading, secure,
and inclusive digital payments ecosystem. Through this partnership,
Visa continues to drive innovation in areas such as tokenization,
biometric payments, and e-commerce.
