ASTANA, Kazakhstan, January 27. The number of
tours to Kazakhstan currently presented on international online
platforms has tripled compared to 2023, Chairman of the Board of
Kazakh Tourism Talgat Gazizov said at a government meeting,
Trend reports via the
Kazakh government.
According to him, currently, more than 1,100 tour packages to
Kazakhstan are available on 18 major online platforms across the
CIS, Europe, and Asia. Kazakh hotels and restaurants are receiving
high ratings on international platforms.
Gazizov noted that the geography and range of tourism products
have expanded significantly amid active international promotion
efforts.
To strengthen Kazakhstan’s image abroad, a number of initiatives
have been implemented, including international travel projects on
Euronews Travel, Amazon Prime Video, Russia’s Channel One, and
France’s M6, ensuring outreach to key target markets. Kazakhstan
has also expanded its presence on Chinese social media platforms
such as Weibo, WeChat, and Rednote, as well as on leading global
digital platforms.
The chairman said that in 2025, Kazakhstan was represented at 14
international tourism exhibitions, while participation in 12 major
exhibitions is planned for this year.
Looking ahead, Kazakh Tourism has formed a unified national
events calendar, covering cultural, ethnocultural, sports,
environmental, and gastronomic events. A total of 55 key events
have been selected across all regions.
Plans also include the creation of a special task force for the
development and promotion of festival tourism and the organization
of 10 roadshows in target cities across Asia and the Middle East,
including Mumbai, Dubai, Shanghai, Seoul, Tokyo, and Singapore, as
well as major international concerts in 2026 featuring global
artists.
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