BAKU, Azerbaijan, August 15. Meta will begin
applying Azerbaijan’s 18% value-added tax (VAT) to Facebook
advertising.
According to the company, starting Sept. 1, 2026, the applicable
18% VAT will be charged on Facebook ads for advertisers with
business or individual addresses whose “Sold To” country is listed
as Azerbaijan.
Meta said businesses operating in Azerbaijan can add their
taxpayer identification numbers (TINs) to their payment
settings.
“Providing a TIN is not mandatory for placing ads. However, if a
TIN is provided, it will appear on invoices issued by Meta,” the
company said.
Meta said that if a valid TIN is provided, it will not add the
18% VAT to the invoice. In this case, the advertiser will be
responsible for calculating, declaring and paying VAT on the
advertising services received to Azerbaijan’s State Tax
Service.
Meta noted that because VAT is added to payments, it will not
cause advertisers to reach their billing thresholds sooner.
However, the actual payment amount may exceed the established
billing threshold.
“For advertisers using manual payment methods, VAT will be
accounted for and applied at the current rate of 18% when funds are
added to their accounts,” Meta said.
The company said it does not provide tax advice and recommended
that users with tax-related questions consult tax advisers or local
tax authorities.
