Bir, the Caucasus’ first fully integrated e-commerce, banking
and payments ecosystem, announces the launch of Ey-ay chatbot in
its digital wallet app m10, enabling customers to make payments and
access other services through a conversational interface.


Ey-ay, Azerbaijan’s first AI-powered payment assistant for
e-wallets, is designed to make everyday financial tasks faster,
more intuitive and easier to complete. Rather than navigating
through different sections of the app, users can simply chat with
Ey-ay to pay utility or phone bills, and ask questions to find
other m10 services more easily.


The innovation is another example of the society’s rapid shift
from cash to digital payments and is designed to make everyday
financial transactions faster and more convenient. The Bir
ecosystem aims to make digital services simpler and more accessible
to everyone, while also helping users adapt more easily to new
digital opportunities.


Maksim Evdokimov, Chief Product, Marketing and Customer
Experience Officer at Bir, commented: “People expect
digital services to be fast and intuitive. With Ey-ay, users can
complete everyday payments through a simple chat, making the
experience more convenient and accessible. By combining finance
with the way people already communicate, we’re helping make digital
payments easier for everyone and supporting Azerbaijan’s transition
towards a more digital economy.”







Bir is the first fully integrated banking, payments and
e-commerce ecosystem of the Caucasus, redefining how people and
businesses interact with daily services in Azerbaijan. Launched in
2025 to unite the country’s leading brands, including Birbank,
Birmarket e-commerce platform, Milliön payment terminals, and m10
e-wallet app, the Bir ecosystem reaches over 5 million users.
Through its extensive ecosystem and strategic partnerships with
Trendyol marketplace and BakıKart transportation payment solution,
Bir is building the foundation for Azerbaijan’s first and largest
digital ecosystem for consumers and businesses.


For more information, visit: bir.az