SHUSHA, Azerbaijan, July 13. Artificial
intelligence is opening up new opportunities for the media
industry, but human creativity and the ability to create unique
content will remain key factors in journalism, tech blogger Farid
Pardashunas said, Trend's special correspondent reports.
Pardashunas made the remarks while speaking at a panel session
titled "Media Horizon: Artificial Intelligence, Visual
Storytelling, and the Next Generation Experience" held as part of
the 4th Shusha Global Media Forum.
"With the emergence of artificial intelligence, information has
become democratized. Today, almost anyone can create content and
share it with a broad audience. In the future, artificial
intelligence will increasingly personalize information by offering
each user content that matches their interests. This creates new
opportunities for media development and audience engagement,"
Pardashunas said.
According to him, artificial intelligence is already becoming
part of the daily work of modern newsrooms, helping journalists
perform various tasks.
"Artificial intelligence can serve as an assistant to
journalists, editors, proofreaders and translators. However,
creative thinking, an individual perspective and the ability to
independently analyze information will always remain in demand. If
a journalist creates unique content and offers audiences new ideas,
they cannot be replaced by technology," he said.
Pardashunas emphasized that the development of artificial
intelligence directly depends on humans.
"The main source of artificial intelligence development remains
data and content created by people. Human creativity is the
foundation for further improvement of these technologies.
Therefore, artificial intelligence and humans should not compete
with each other but complement one another," the tech blogger
added.
