BAKU, Azerbaijan, July 10. The 4th Global Media
Forum will be held in Azerbaijan's Shusha on July 13-14, 2026.
This was announced in a report published on the official
website of the Media Development Agency.
According to the report, the Shusha Global Media Forum, which
has already become one of the most influential international
platforms, will be dedicated to the theme "The Mission of Media in
Promoting Peace: Restoring Truth and Rebuilding Trust" this
year.
About 160 media representatives, experts, and officials from 54
countries of the world will participate in the forum, which will
include about 30 international news agencies and more than 60
leading media organizations. Representatives of about 10
international organizations and companies will also participate in
the forum.
The forum will feature panel discussions, one-on-one meetings,
and interactive sessions on topical topics such as the role of
media in peacebuilding, cross-border media dialogue and restoring
public trust, international cooperation in combating
disinformation, creating a safe information environment on digital
platforms, media ethics, and responsible journalism in the era of
artificial intelligence.
The forum aims to contribute to taking practical steps towards
restoring the shaken trust between societies, strengthening digital
solidarity, and ensuring peace by highlighting the importance of
responsible behavior in the media.
In 2022, the International Media Forum was held for the first
time on the theme "Global Trends in Media, New Challenges". In
subsequent years, this initiative was continued in the format of
the Shusha Global Media Forum. Thus, the 1st Shusha Global Media
Forum held in 2023 was dedicated to the topics "New Media in the
Era of the 4th Industrial Revolution", the 2nd Shusha Global Media
Forum held in 2024 was dedicated to the topic "Unmasking False
Narratives: Confronting Disinformation", and the 3rd Shusha Global
Media Forum in 2025 was dedicated to the topic "Digital
Transitions: Strengthening Information and Media Resilience in the
Age of Artificial Intelligence".
Having brought together nearly 600 influential media
representatives, experts, and officials from 81 countries during
the four forums held so far, the Shusha Global Media Forum has
strengthened its position as one of the leading international
platforms for discussing the global media agenda.
In previous sessions of the forum, issues such as digital
transformation, the impact of artificial intelligence technologies
on the media sector and news production processes, the
opportunities and challenges created by these technologies,
innovations in the media, and strengthening international
cooperation and solidarity in the fight against disinformation were
widely discussed. The rapid changes taking place in the global
information environment in recent years have further increased the
relevance of these topics. In this regard, as a continuation of the
discussions held at previous forums, the aforementioned areas will
be the main focus of the 4th Shusha Global Media Forum and will be
discussed in detail in the context of modern challenges.
