BAKU, Azerbaijan, June 9. Artificial
intelligence (AI) agents will help users not only select products
and services, but also make orders and payments within the next 5
years, Head of Digital Solutions for the CIS and Southeastern
Europe region at Visa, Sergiy Frantsishko, said during the 10th
International Finance and Banking Summit taking place in Baku,
Trend reports.
He noted that e-commerce is currently developing rapidly, and
one of the main trends in the payment sector is the formation of a
"mobile-first" behavioral model.
"People now carry out many transactions, including payments,
through mobile devices and wearable technologies. Despite the
increase in cashless payments in the region, a high share of cash
transactions persists, creating significant potential for
development. Thanks to a properly structured payment ecosystem,
countries can "skip" some stages and move to more advanced digital
solutions," Frantsishko explained.
The Visa official emphasized that the payments industry of the
future will depend on investments in tokenization, credential
protection, Passkeys technology, and AI infrastructure.
"In the next 5 years, AI agents will help users not only choose
products and services, but also make orders and payments, but this
process will occur based on the user's consent," he pointed
out.
Frantsishko added that AI agents will be able to automatically
perform tasks for users - such as planning trips, buying tickets,
booking hotels, and transportation - based on their
instructions.
