BAKU, Azerbaijan, June 9. Innovations in
payment systems focus on solving real customer problems, Head of
the Payment Systems Office at Kapital Bank, Zakir Khanmammadov,
said during the International Finance and Banking Summit taking
place in Baku, Trend's
correspondent reports.
According to him, in recent years, the bank has been actively
implementing innovative projects and focusing on developing
products that address the real needs of its customers.
"Banks today are no longer limited to traditional services and
are increasingly developing lifestyle services that become part of
customers' daily lives. The main focus is on building an ecosystem
and creating more accessible products for customers," he noted.
Khanmammadov emphasized that studying the real needs of users
and improving service quality is a priority.
He noted that to gain a more accurate understanding of the
customer experience, bank employees regularly interact with contact
centers and the branch network, analyzing customer inquiries and
any issues that arise.
According to him, the bank has implemented additional
notifications allowing customers to see information about the
location and time of transactions, which has reduced the number of
calls to the call center.
"Subscription services are also being developed, allowing
customers to track recurring payments linked to their cards.
Such solutions help increase the transparency of transactions
and make it possible to promptly manage subscriptions through a
mobile app," he said.
Khanmammadov emphasized that innovations in the banking sector
are most effective when they solve specific customer problems and
increase trust in banking services.
