BAKU, Azerbaijan, April 21. Strategy&, the
global strategy consulting business, part of the PwC network,
marked its official launch in Azerbaijan with a client event in
Baku, bringing together senior leaders from across the public and
private sectors.
The launch was led by the Global Strategy& Leader - George
Sarraf, who travelled to Baku to personally mark the firm’s entry
into the market and engage with clients and partners. His presence
underscored the strategic importance of Azerbaijan within the
firm’s regional and global priorities.
“This is a deliberate investment in Azerbaijan,” he noted. “We
see strong momentum, clear ambition, and a unique opportunity to
support the country’s next phase of development. Our focus is to
work alongside our clients to deliver real, measurable impact.”
The event also marked the introduction of Dmitri Kryvozyatev,
who will lead the firm’s activities in the country, establishing a
dedicated, on-the-ground presence to support clients across both
public and private sectors.
To mark the occasion, participants were addressed by Mr. Arif
Aghayev, Deputy Chairperson of Azerbaijan Railways, and Mr. Elman
Eminov, Chief Economist of PASHA Holding, who shared perspectives
on Azerbaijan’s economic outlook and the importance of strategic
collaboration in advancing national priorities.
Welcoming remarks were also delivered by Shaukat Tapia and Dana
Inkarbekova, who emphasized that the launch reflects PwC’s
continued investment in Azerbaijan and its clients, as well as
confidence in the country’s long-term trajectory.
Strategy&’s entry into Azerbaijan is anchored in a clear
ambition: to support the country’s transformation agenda by working
closely with national champions, government institutions, and
leading private sector organisations. The firm will focus on
helping clients navigate complexity, accelerate economic
diversification, strengthen competitiveness, and deliver
sustainable, long-term value.
As part of the PwC network, Strategy& brings over a century of
strategy consulting experience, combining global perspective with
regional expertise and local insight. Its approach - strategy
through execution - ensures that ambition is translated into
tangible outcomes.
The establishment of Strategy& in Azerbaijan signals a long-term
commitment to the market and to its clients. It reflects a belief
in the country’s potential and a readiness to invest in building
the capabilities, partnerships, and insights needed to support its
continued growth.
